Product Videos

Sofware Demo Video Script

Software Demo video script template created by Videodeck - We are your team of video content creators. You bring the script, we bring the actors, cameras, lights, videographers, and the studio.

[HOOK]

In this video, we are going to see how thousands of [type] companies are using [product name] to [benefit] and how you and your team can [action] with [product name]. 

Roll the intro!

[INTRO B-ROLL OR LOGO]

Play a short video b-roll or a transition in and out of your logo and maybe the name of the series if applicable.
Examples produced by us:
- https://youtu.be/gnpQK6G9N4E?t=3

- https://youtu.be/-iEQGktDQzs?t=26

[GREETINGS]

Hey everyone, and happy [day of the week]! My name is [name], and I’m the [role] at [company name]. 

But for the sake of this video, you can think of me as your personal [product name] coach. 

Now let's get started on today's video.

[CONTENT BODY]

Pointers for creating the content body (this is not part of the script)


- Keep it simple and to the point 😎

- Go through the process yourself before writing the product demo👀

- Avoid long phrases and hard-to-understand words. 🤓

- Understand that your users often don’t know the tool as well as you do, so be precise. 🤷‍♀️

- Avoid mechanical transitions from one step to another. Use transition phrases like the ones below 👇

- Read your script out loud to make sure it sounds good 📣

- Ask for feedback before recording the video 💬

- Mention the most common use case, the target user, and the key features.✨

- Keep it short, you are fighting short attention spans, so focus on engaging the viewer early on.⌚

Useful content when writing the video content body. (this is not part of the script)
Transitions - moving from one idea to another. ↪️
  • Moving on, the next step is to X
  • Let’s start with X
  • First things first, you need to X
  • Once you nailed X, you can move on to
  • Speaking of X, let me show you how to X
  • Now that we got that out of the way, you can get started with X
  • We’re almost done; the final step is to X
  • Lastly, you can X
Navigational CTAs - plugging relevant resources 🔗
  • We have covered X in a previous video, you can find it linked bellow
  • Hit the notification that popped up on the screen to watch a video covering X
  • If you are having trouble with this step, feel free to reach out to support, and we’ll get it working for you.
  • Speaking of X, we have a full course on nailing X that I’ve linked in the comments below. 
Inspiration:https://videodeck.co/video-inspiration/#product-demo-videos

[PRODUCT CTA]

If you want to try out a demo of our product, click on the link in the description box below to get started.

You can also book a demo call using the calendar link found in the description, and a team member will onboard you and show you the ropes. 

[OUTRO]

And that's a wrap-up. 

In this video, we covered how to get started with [product name] and how to win at [product use case]

You can find a link to the product and a calendar link for a personal demo linked in the description box below. 

Catch you next time and thanks for watching

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